Bill Mackin

Strategy + Design + Technology

A Response To Steve Jobs – Thoughts On Flash

When I wrote my first article on the Apple & Adobe feud, I planned to give my thoughts and move on to the next topic, but this morning when I read Steve Jobs public memo explaining his position against Flash, I felt the need to say something. If you haven’t read the memo, please do so by going here – Thoughts On Flash

First let me say, that Steve makes some good points, but if you are objective you quickly realize his memo is more about shaping public opinion than being truthful. An in-depth look at Steve’s points shows that while many are based on truths they are not entirely accurate, (which IMO are often the most dangerous kinds of truths).

First, there’s “Open”.

Yes Flash is closed and proprietary, but Apple isn’t telling the whole truth when they say Read the full article »

Can Apple Kill Flash?

INTRODUCTION
Don’t let anyone fool you, Apple’s decision to omit Flash support on their mobile devices and Steve Jobs decision to publicly rebuke the Flash platform is a big deal. While I don’t believe Apple can single handedly kill such a robust platform, especially without some sort of viable alternative, I do believe that Adobe must respond aggressively. For Adobe, Flash is one of their most valued and strategic assets on the web and they certainly don’t want any momentum created towards its marginalization or demise.
Read the full article »